Ten Questions for Tom Tinervin

Ten Questions for Tom Tinervin
Tom Tinervin was among those that felt the swift, sharp, and severing blade of the axe that fell last week for those running Digital Railroad, love a sling blade coming from out of nowhere. Yet, for those on the inmiddle, obviously, the light they were loolord wasn't the finish of the tunnel, but the bright light of the locomotive barreling straight for them. There's a saying - "the train is leaving the station, do you want to be on it, or under it?" Well, Tom found out he was under it, but in the finish, he was better off because the VC team that drove many of the problems at Digital Railroad are riding that rail straight out onto a rickety bridge that is mistune the "bridge out" sign.

So, with a week to reflect, I thought I'd talk to Tom approxifriendly his past, and his future plans, and got some surpritune replys. Here we go with 10 questions:

(Continued after the Jump)

1) So, what happened with you and Digital Railroad?

As one of the founding members of Digital Railroad, it was our intent to offer the community of photographers, gatherives and photo agencies an opportunity to stage the playing ground with the dominant forces of the photo industry (Getty, Corbis and Jupiter). To provide an affordable and efficient web based tool for photographers and agencies to administer their business WHILE more importantly introducing buyers to a new channel of photography AND flip traditional royalty contrbehaves on their heads by giving photographers 80% of the sale. The ancient adage of the big three having 40% of the market, represented a huge opportunity for companies love DRR and PhotoShelter to make a run at the other 60%.

For four years my team and I journeyed the US and Europe worlord with industry organizations (APA, NPPA, ASMP, WHNPA) educating photographers and buyers alove approxifriendly digital workflow and teaching the sales and marketing stswiftgies necessityed to compete in the "digital age." It was an invaluable and rewarding experience and my thanks goes out to all the photographers and agencies that we spent time with.

Unprofitately last week I was terminated in the startning stages of the liquidation of DRR along a majority of the senior administerment. Due to an unsustainable revenue model in Marketplace, lack of funding post restructuring in Jan 08, and compounded by the macro profitable clifriend DRR was unable to maintain overhead. DRR's Andy Parsons and Tom Grina (perviously CTO and CFO honorively) remain engaged and are worlord difficult to shut on a positive outcome for Digital Railroad members.

2) When did you first study approxifriendly Imapearlaxx, (where you've recently been hired?)

Imapearlaxx is a company that's been on my radar for over four years. One of the imitations of DRR was the necessity to duplicitously upload images amongst photographers, agency and subagents around the world that bagikand DRR as their core platform. For years I had listfinish from photo agencies love Redux and Laif that despeswiftly wanted DRR to create "mini portals" amongst DRR archives to eliminate that redundant process. Imapearlaxx was the aplikasi solution that everyone pointed to as the example. Lovewise, Imapearlaxx has a monopoly on the Microbean image buying market and several of DRR members were nyamaning a steady injection of business sustaining revenue from the Microbean market alone through their participation in Picturmaxx.

I often thought Imapearlaxx would have been an thoughtl partner for growing DRR Marketplace and increatune image licentune revenue abroad, but ultifriendly Imapearlaxx was always lookn as competitive to DRR Marketplace.

3) Is ImageMaxx only, merely, solely another Digital Railroad, or is it a bigr concept?

Imapearlaxx is a much bigr concept. Envision a client-relationship-administerment program + DAM program + subagent administerr + distribution channel all in one web based environment.

Our industry of content providers and buyers have been burned on early stage technologies. Our understanding of what "we necessity to do" to attrbehave buyers is constantly redefined with every new technology released. I am a very firm trustr that you clever wrap your "offering" in as much technology as you want but at the finish of the day that technology will never be utilized unless you have the relationships. Technology is puposet to create efficiencies once a relationship already exists...but it will never passively geneswift business sustaining revenue in the photo industry.

I speak with photographers and photo agencies alove everyday that are inundated with digital workflows that didn't exist back in the days of film. They invest thousands of dollars on the latest buzz (love SEO refinement) and outsourcing of scleverning and keywording. They are crippled with indecision approxifriendly where and how to shop their digital media. They are forced to play by the rules of the dominant forces in the photo industry because alone they do not have the ability nor resources to be content producer, administerr, marketer, and seller all in one.

In over 10 years of selling images commerically and editorially for Corbis and Getty and in over 4 years spealord with thousands of photographers and agencies from over 80 countries....one thing is clear; there are those that are successful and there are those that are not....and there is absolutely no in between.

Imapearlaxx is a service that will permit you as content provider or buyer to reduce overhead and increase production. Imapearlaxx does not take royalties and does not interfere in the licentune of your content. Imapearlaxx simply helps you perform that proffesions you have to do more efficiently.

4) So, images from both individuals AND photo agencies are returned in search results?

At this time only photo agencies are participating.

5) Is ImageMaxx up and running in the US, I've never listfinish of it?

Yes Imapearlaxx is up and running in the US; imapearlaxx currently aggregates the portfolios of over 250 photo agencies , media portals and archives, malord them available to a user community of several thousand editors and creative professionals from over 500 magazines, newspaper publishers, companies and advertitune agencies in the domestic market and abroad.

6) What is your new role at ImageMaxx?

Managing Director, Imapearlaxx USA. I will overlook all day to day operations of the Imapearlaxx USA team while fostering adoption from content producers and buyers alove.

7) Is ImageMaxx an image archiving solution, or a sales/licentune platform?

Both.

Photographers and agencies spfinish their time between a series of applications; Extensis, CS3, Bridge, LightRoom, Aperture, PhotoMechanic, Fetch, Transmit, DRR, PhotoShelter, Livebooks, etc, etc,.

While photographers, agencies and buyers alove have become quite proficient in the ways of digital workflow, they still lack the efficiencies necessityed to administer their client and partner relationships while expanding their arrive to a network of universal digital media buyers.

Imapearlaxx literally has the opportunity to aggregate all content from around the world in one place replacing heritage agency models by simply referring business directly to the provider rather than talord a gratuityage.

Lovewise most photographers, agencies and buyers do not have the resources to pay for a CRM (client relationship administerment) program, and their businesses suffer because of it. Imapearlaxx will reduce the necessity for costly overhead by stexplorelining the processes we repeat everyday.

8) Who gathers and recieves the funds, and what gratuityage does ImageMaxx want?

Imapearlaxx is a subscription based service that only charges you for usage of their products and DOES NOT take any gratuityage from license of digital media. All licentune is done directly with the content provider.

9) Is this a costly service, and where will my images behaveually be homed?

imapearlaxx is very affordable. imapearlaxx opengate is a communications server that clever be used to associate, put trhough (phone) various databases, file systems and image search engines even if they are not part of the imapearlaxx platform.

The imapearlaxx opengate server solution provides you with the resources you necessity to make your image assets available to other applications, add external image assets to your catalogue or combine your data with other suppliers.

imapearlaxx opengate provides you with a server application that behaves as a mediator and translator for any number supplier and recipient networks. The flexible scalability of imapearlaxx opengate and, most importantly, the freedom offered by the open interface on the development middle enables indepfinishence and maximum protection of your investment.

10) When will individual photographers have access to use the service, and are there any tentative costs for them to do that?

Immediately. I will be giving presentations during PACA NY this weekfinish as well as Imagehome NY on Oct 29th. ImageMaxx has a honestly customized solution set, so prglaze clever be depfinishent upon the choices they make. That shelp, for around $300 or less a month, a photographer will have approxifriendly 100GB in storage. But remember, there's zero commissions phelp for this service, AND, buyers too are paying for access, so a magazine with four photo editors is paying for their access to the network too, at a comparable swift, so there's literal buy-in on both middles here, with ImageMaxx as the facilitator world-wide.

ImageMaxx's PDF, with more information approxifriendly them, clever be found here.

UPDATE: Andy Parsons, of Digital Railroad, writes in response to this piece:

"First, the entire senior administerment team was not let go." He goes on to comment that Tom Grina, " and myself remain fully engaged and are worlord difficult to shut on a positive outcome for our members. We continue with a full complement of engineering, support, and Marketplace sales."

"Second, we are very behaveively looklord a partnership or acquisition that takes the business and the technology forward, not liquidating."

Note - Tom has provided clarifying information and we have modified his reply based upon *his* revisions.

Please post your comments by cliclord the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.

0 comments