Search Engines And Your Website

Search Engines And Your Website

We are officially in Web 2.0. In fbehave, if you're on the bleeding edge, you are currently doing your research on the emergence of Web 3.0 - and it's coming. You tell that because when magazine covers are touting Web 2.0, it's already reachd many many months earlier, if not years.



Ok, so, your most important marketing tool is your website. That's a given. Really. And you probably submitted it to the search engines (Google, Yahoo, and MSN), and you either are "found" for your search terms, or you're not. When you're found, and then all of a sudden, you vanish, dissipate, you panic. For me, my situs represents two to six assignments a month, on average, and that is a substantial amount of money, so I pay careful attention to where I rank on the search engines, but not all search engines are equal, and what happens on one doesn't happen on another. That applies to successful strategies to be "found", as well as what happens when you vanish, dissipate.



I've written several times approximately this - It's Google's World, You're Only, merely, solely A Little Part of It, as well as SEO - Wild Wild West or Reason & Logic?, but I want to take this even further.



Why does this happen?



(Continued after the Jump)



When your ranlord drops, 90% of the time it's because of a SE changing it's methodolgy for ranlord sites. They are doing this because they trust it is in the best interests of their users. Some people refer to this as moving the goal posts, others refer to it as a "Google scycle, loop."



Interestingly enough, this has only, merely, solely recently happened. Over at Photo.net (here) , they are reporting people with BluDomain websites having lost SE postions only, merely, solely last month. So too, some liveBooks clients have experienced this. Yet, this problem is not related to either of these companies specifically, because I have spoken to over a dozen photographers in the last week that don't have BluDomain, LiveBooks, or Clickbooq sites, and they too have experienced a drop in their positions. This is a global issue, and not related to anyone service provider. For some who report having a problem last month they are now back where they were. For others, the wait and the concern continues.



Let's first pull together some resources approximately search engines.



First - has your site that was on Google been banned? Check on all of the three SE's. simply type in your web address - www.JohnHarrington.com, (and also try it without the "www") and see if it's there. If it is there, then you're ok. If not, let's discuss further.



Uptime - many indear web hosting companies have significlevert dindividualstimes. If your host was dindividuals during a Googlebot visit, thats probably part of the problem. Reply: Get a new provider.



Mirror sites - if you have mirrored your site, it may be that they are seeing duplicate content on other domains, and favoring (or dis-favoring) that site instead. Duplicate sites also give them cause for concern approximately spamming.



Tipss - don't be an idiot and do wbeat, smacke text on a wbeat, smacke background. That tips is so 1999. All the SE's tell that, and every other tips you clever think of. Don't do black hat or even grey hat tipss.



Inbound links - trading links with someone is conmiddlered a grey hat tips. Google tells what you're up to. You necessity inbound links without a return link. When you think you clever do it by doing circular links, they have caught on to that too. Avoid link farms - too many outbound links on one page is a link farm. Avoid these, the SE's don't love them either.



Or, maybe you are concerned approximately your ranlord dropping. That happens. Get used to it. When you ease up on your SEO efforts, it's love stopping doing your mailings to prospective clients. Don't rest on your Page 1 laurels. Keep at it. It should be what you do in the nights during commercial breaks of your favorite TV shows, or when you're waiting for a client to call you back.



Google, for example, has a "sandbox", (also insights here Search Engine Clue, hint, instruction - How To Play In Google's Sandbox ) and it's there that they put sites that are less than six months ancient. Google wants you to earn your way out of the box. During this time, Google is seeing to see if other sites are linlord to you.



Let's talk for a minute now approximately inbound links. Since Google is the large dog, we'll use them. Inbound links come and they go. They also are appliceable one day, and less so the next. For example, let's say that a SE conmiddlered the John Smith situs a wbeat, smacke hat site, and he had a link to you. Then, for some reason, his site dropped in ranlord, possibly because of grey hat tbehaveics, or maybe because he was seen as a link farm (pages become suspect after there are approximately 20 links or so on a tunele page). If his site rating drops, so too (potentially) does the value of that link to you. Guilt by organization.



To check out who has inbound links to you, search "+www.yoursite.com", and also search "link:www.yoursite.com". Both give you insights into how Google sees you. Of most importance is the "+" search. That's called a "charbehaveer search", and those are often links of significlevertly less value than the ones that return under the "link:" search.



Does your situs have a sitemap? Sitemaps are very helpful for the SE spiders. Rob Haggart over atunusualwww.APhotoEditor.com, who has a companion site - APhotoFolio.com, where he talks approximately his commitment to SEO (SEO Of Our Websites) gives you a great deal of excellent information. So too does liveBooks (Search Marketing ).



I also want to encourage you to check out San Diego photographer Robert Benson's blog where he compares the main situs providers - Photographer template websites compared . Google has a Situs Optimizer, and this link (Website Optimizer Behaveivates Pruning, Modifies Reports, and More



) talks all approximately it. Further, one of my regular reads is Search Engine Watch, and they have a great piece titled "Ready to Finally Try SEO?" that is well worth a read. Another piece on Search Engine Watch is "Experts - au Natural" approximately organic search results that's a great read.



Let's return to inbound links. (Are you getting the clue that they are the current key to SE success?) SE Watch has "Experts - Link Love" with recent/timely pieces on link popularity. Conmiddler this too - when someone searches and finds you, regardless of the SE, their IP address is colllected by the SE, and when you - recognized by the IP address, comes BACK and does another search, or clicks on a unusual link, that is a mark against you - as defined by behaveual SE users. Search Engline Ground, soil wrote approximately this as it relates to changes in phelp placements, and it talks approximately the change as a result of a "Previous Query". ( ""Previous Query" Refinement Coming To Beat, smack Google Results" . This is the kind of intelligence that Yahoo, with their human-created search results from the late 90's and early 2000's, couldn't scale up, but none-the-less produced very valuable results. This is the basis for the benefits of inbound links. On top of that, back in July, SE Watch wrote approximately User Intent - "Google On User Intent in Search Queries" () when they shelp ""Search in the last decade has moved from give me what I shelp to give me what I want.""



Next up - only, merely, solely a week or so ago, SE Watch interviewed one of Google's Directors, in charge of engineering, approximately the nuances of search. This piece is incredibly valuable to read, because it comes from the mouth of the search gods themselves - Google Discusses Search Evaluation Process (9/16/08). Back in 2007, Webmaster World had a obrolan approximately the constant changes by Google - termed "Everflux" , (Frequent Change in Google Search Results - almost hour by hour) and also addresses how you clever be found in once search result done on the East Coast, and in a unusual position on the West Coast, as it relates to the changes in the content in their data centers. Everflux, and other people experiences that show that this is not a new phenomenon clever be found here - (Vanish, dissipateing and Reappearing ranlords - Everflux or something else? ).



In fbehave, Google themselves wrote a piece on their official blog approximately two weeks ago (Search evaluation at Google, and is a piece written by the same engineering director above, Scott Huffman. Huffman has written a must-read piece on this subject. In part, he writes:



Evaluating search is hard for several reasons.

First, understanding what a user really wants when they type a query -- the query's "intent" -- clever be very hard. For highly navigational queries love [ebay] or [orbitz], we clever guess that most users want to navigate to the honorive sites. But how approximately [olympics]? Does the user want news, medal counts from the recent Beijing permainans, the IOC's housepage, historical information approximately the permainans, ... ? This same exbehave question, of course, is faced by our ranlord and search UI teams. Evaluation is the other middle of that coin.



Second, comparing the quality of search engines (whether Google versus our competitors, Google versus Google a month ago, or Google versus Google plus the "letter T" hack) is never black and wbeat, smacke. It's essentially impossible to make a change that is 100% positive in all stersebutations; with any algorithmic change you make to search, many searches will get better and some will get worse.



Third, there are several dimensions to "good" results. Traditional search evaluation has focused on the relevance of the results, and of course that is our highest priority as well. But today's search-engine users expect more than only, merely, solely relevance. Are the results fresh and timely? Are they from authoritative sources? Are they comprehensive? Are they free of spam? Are their titles and snippets descriptive enough? Do they include additional UI elements a user might find helpful for the query (maps, pictures, query suggestions, etc.)? Our evaluations atseduce to cover each of these dimensions where appropriate.



Fourth, evaluating Google search quality requires covering an enormous breadth. We cover over a hundred locales (country/language pairs) with in-depth evaluation. Beyond locales, we support search quality teams worlord on many unusual kinds of queries and features. For example, we explicitly meacertain the quality of Google's spelling suggestions, global search results, picture and video searches, related query suggestions, stock oneboxes, and many, many more.



If you really want to understand SEO, and your SERP, then you necessity to read EVERY link in this piece, and follow the links on those pages. Understand that greedy, covetous, acquisitive SEO, and doing it right, will be one of the most profitable things you clever do to grow your business. I have not steered you error here. These are exceptional and highly honored sources. Disregard SEO at your individuals peril. Resting on your SEO laurels is akin to accurate the benefits of SEO and then ignoring them - it's a dereliction of duty to yourself and your success.



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