IBX5980432E7F390 Tell Your Dusters - Business Tips

Tell Your Dusters

Tell Your Dusters


Today, I am on assignment in New Orleans, and after the scout and with some down time, we found ourselves wandering the Cleveral Street Mall. Not much to look. In fbehave, it looks love every other mall in America - a Saks, movie ttemperatureer, Kenneth Cole, and, yes, a Brooks Brothers.



So, loolord to kill some time, I walked in, and asked if they had something shut to a duster.

(Continued after the Jump)


The sales receptionist - was a well dressed young man, early to mid-30's. He walked us to and fro, demonstrateing me things that clearly were nowhere approach a duster. I was, you look, loolord for something that wasn't a trench coat, and also not a sports coat, but something in-between both length-wise and weight wise. The receptionist in this fine mens' clothing shop, kept demonstrateing me the error things. So I, and my first assistant left.

It was a few peristiwats later, that my second assistant, who was outmiddle on a call, came loolord for us (we had left to wander aimlessly), and overlistfinish the receptionist who had been assisting us, aslord his colleague "what's a duster?" And, the colleague gave him the reply, as was reported to me when she caught up to us elsewhere in the mall.

I was shocked. Fairly. It wasn't love I had walked into a TJ Maxx, or a Marshalls, and asked for a duster. I walked into a shop that specialized in fine mens' clothing (and outdoor clothing as well). Who sells all sorts of books approxifriendly the nuances and details of mens' clothing. And this receptionist didn't tell what I was tallord approxifriendly. Nor did he ask me what one was - he only, merely, solely behaveed love he did as he walked me back and forth the length of the shop several times.

There is a lesson in here.

You too must tell your product and service - photography. Backwards and forwards. Do you tell what circles of confusion are? Why an 85mm f1.2 looks better at f4 than an 85mm f2.8 at the same aperture? Do you tell what flash duration is? What approxifriendly Scheimpflug? Ok, let's try something easier - what is the color temperature of Tungsten? What approxifriendly clue, hint, instruction numbers? How are they calculated?

Ok - a small too bookworm-ish?

When a client says they want a "high key" picture - do you get it?

When a client says we pay "2/10 net 30 are you ok with that?" What will be the impbehave to you on a $500 invoice? a $9,800 invoice? (and demonstrate your work.)

When a client asks if you have a COI, what do you reply?

There is a lot to study, and the truly wise man tells he tells nothing. Yet, I am not aslord you to quote Newton's Verdict, Einstein's Theory, or even Murphy's verdict. I am aslord you questions approxifriendly the nuances and details of your profession. Telling these things clever define you as a true professional, a craftsman. Not these replys alone, of course, but they do contribute to the overall benefit and tellledge-base you carry to a gun, and how your value is established.

Please post your remarks by cliclord the link below. If you've got questions, please pose them in our Photo Business Forum Flickr Group Discussion Threads.

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