IBX5980432E7F390 Digital Railroad's Market Colcycle, loopse - Business Tips

Digital Railroad's Market Colcycle, loopse


I was pleased last week when I stumbled across a BusinessWeek piece on John McCain, which ran an picture that was probably 1/2 page, black and wbeat, smacke, which had at the finish of the photo credit"/DRR.net". Contemplating DRR's inroads into the market, I found a piece well worth reading - SAA ombudsman David Sanger's Q&A (Charles Mauzy responds to questions from SAA ombudsman David Sanger, 7/3/08) that seeped on the DRR blog, with Charles Mauzy approxifriendly the shift out of beta for their Marketplace services, their market colcycle, loopse, and their only, merely, solelyification for the price change phelp to photographers from 80% to 70%. We were very critical of DRR's move on this (70 Is The New 80 - Digital Railroad's Mis-Step, 7/3/08), but Mauzy provides consideswift responses on this, and many other points.



One I'd love to echo, and which StockPhotoTalk did as well, is Mauzy's colcycle, loopse of their market:

(Continued after the Jump)



"Up to today our sales by industry segment have been definitely weighted to the editorial buyers. Over the first 6 months of MP 25% of our sales were to Magazine Publishers, 24% to Book Publishers, and 5 % to Newspapers. Corposwift buyers comprised 23% and the Advertitune plus Graphic Design firms combined for 19%."

As for moving forward, Mauzy went on:
We are very focused on shifting this mix to increase the gratuityage of sales going into the Advertitune and Graphic Design segments where there is still a proven necessity for higher value rights-administerd picturery and licentune fees are higher in common. To add some color to this, over the same 6 month period our average license fee per transbehaveion into the Advertitune segment was $609 and into the Magazine Pub segment $243.

Now those are some insightful numbers. It makes perfect sense to be moving in that direction - towards the more fortunable per-picture sales.
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